Programme Info
The events industry is rapidly developing and makes a substantial contribution to business and leisure. This course seeks to equip delegates with the skills to successfully organise all types of events including meetings, festivals, conferences, exhibitions, workshops, charity events, sports events and many others.
Target Audience
Event organisers and managers, decorators and caterers. protocol officers, management trainers and consultants, public relation officers, etc.
Programme
- An overview of event management.
- Nature and scope of events.
- Conceptualising and designing events for execution.
- Strategic planning for successful events.
- Logistics for events.
- Event management-human resource and teamwork.
- Events financing.
- Events marketing, promotion and sponsorship.
- Legal, health and safety issues in events management.
- Crisis communications and management.
- Providing for contingencies and articulating challenges.
- Events monitoring and evaluation.