Programme Info

Efficiently satisfying the needs of customers should be the key driver of all business activities. Customer satisfaction which follows from proper customer needs identification and proper product development is the essence of marketing. The success and survival of businesses, especially in our highly competitive environment lies in adequate knowledge and application of basic marketing principles and strategies. Delegates will be exposed to basic and modern marketing techniques and strategies which ensure the delivery of higher level customer satisfaction and business survival. 

Target Audience

Owners of businesses, managers, administrators and employees of organisations in the private and public sector, especially those that seek and nurture customer patronage and relationships. 

Programme

• An overview of marketing.
• Fundamental principles of marketing.
• Modern marketing strategies and concepts
• Marketing research and analysis
• Market segments identification and selection.
• Optimal marketing mix strategy development and implementation.
• E-marketing
• Marketing strategy implementation and control process.
• Sustaining markets.
• Delivering enhanced customer value and making customers advocates.