Programme Info
The barriers to opening businesses have significantly being reduced or eliminated with the advent of e-business and commerce. This course is designed to equip delegates with methods and techniques useful in optimising customer relationships in an online environment.
Target Audience
All businessmen, especially owners of e-businesses, as well as e-business customers.
Programme
- Basic introduction to e-business and e-commerce.
- Strategies for e-business.
- E-business infrastructure.
- E-marketing and procurement.
- Customer relationship management in e-business and commerce.
- E-business services optimisation.