Programme Info

The barriers to opening businesses have significantly being reduced or eliminated with the advent of e-business and commerce. This course is designed to equip delegates with methods and techniques useful in optimising customer relationships in an online environment. 

Target Audience

All businessmen, especially owners of e-businesses, as well as e-business customers. 

Programme

• Basic introduction to e-business and e-commerce.
• Strategies for e-business.
• E-business infrastructure.
• E-marketing and procurement.
• Customer relationship management in e-business and commerce.
• E-business services optimisation.