Programme Info
The need to create a mutually beneficial relationship between an organization and its publics cannot be ignored, especially in a highly competitive business environment. Delegates will be exposed to the basics of effective public relations which help them create the right image in the minds of their various publics.
Target Audience
Publicists, campaign managers, press secretaries, media planners, event organizers, public relations officers, marketing and sales personnel, administrators of institutions and organizations, etc.
Programme
- Diplomatic communication.
- Public speaking.
- Negotiation skills.
- Organisational skills.
- Writing skills.
- Building public relations and communication campaigns.
- Ethical issues in public relations.
- Crises management strategies.
- Case studies.