Programme Info
The Executive Master of Business Administration (EMBA) programme in Marketing Communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing objectives. The programme involves both strategic thinking and the development of creative solutions which require a blend of research-based knowledge with the practice of high level creative skills.
Objectives
The EMBA programme in Marketing Communications seeks to:
- Expose students to specialised knowledge in Marketing Communications.
- Provide students with the opportunity of obtaining practical knowledge to solve marketing problems in Marketing Communications.
- Update students with knowledge in Marketing Communications.
Scope
The EMBA programme in Marketing Communications cuts across various areas in business and industry. Students will complete relevant courses in financial sector-related areas in addition to project work in their areas of interest.
Entry Requirements
Candidates for the EMBA programme in Marketing Communications shall have the following:
- Minimum of one year working experience in the industry.
- Bachelor’s degree or Higher National Diploma (HND) in any relevant discipline.
Admission is twice in a year: April and October.
Mode of Study
The mode of study for the EMBA programme in Marketing Communications shall be by course work, organisational case studies, annual attendance of the School’s international conference, and case project report.
Duration
The duration for the Executive MBA programme in Marketing Communications shall be four (4) semesters. This is a weekend programme comprising one (1) contact per month over a 5 month period for each semester.
Employment Opportunities
The EMBA programme in Marketing Communications will equip students with the knowledge and skills to successfully promote their organisations’ goods and services for improved customer patronage. The programme trains them to occupy positions of responsibility in private and public sector organisations, as well as engage in consultancy.